From founder success to a repeatable sales engine
You’ve built a great product and worked relentlessly to win your first customers. Your next phase of growth depends on your sales team.
There’s a lot you need to get right.
Hiring a sales team is probably your biggest bet so far.
What does a good sales hire look like? How do you onboard and enable? What should your sales process look like? How do you sell based on business value? How do you ensure forecast predictability?
I help founders make the leap to sales-led growth by being hands-on and then codifying what works.
From recruiting and ramping your founding sales team; coaching; pipeline and deal reviews; a sales process to drive win rates and deal sizes; outbound pipeline generation; forecasting; and more.
Hi! I’m Gerry
At MongoDB I was the first employee in EMEA, leading growth from $0- $50m; scaled Segment in EMEA from $3m-$40m; drove 60% YoY growth at Nitro ahead of an IPO; and most recently led EMEA GTM at 11x.
Along the way, I was fortunate to have learnt and operationalised world-class sales playbooks.
I love the early stage—the urgency, the focus, and the opportunity to build something enduring with founders.
I’m passionate about coaching, sales excellence, and making revenue predictable —without burying teams in process.
What I do
I partner with you on the priorities that will have the highest impact right now, and create an operating playbook built for you.
Help you hire your first sales people, and create a hiring process
Work with your team on deal strategy and negotiation
Stand up and run deal reviews
Design and test a repeatable sales process built for your needs
Run consistent forecast and pipeline reviews to improve accuracy and predictability
Stand up outbound pipeline generation
Develop your leaders: coaching cadence, 1:1’s, and operating rhythm
Expected outcomes
Improve hiring success rate • Fast ramp times • Higher win rates & deal sizes • Reliable forecasts • A playbook your team actually uses •